Analysing the Promogogo data has revealed that live acts fall into five categories based on the size of their audience. Tier 5 being the smallest, and Tier 1 being the best of the best.
The top tier is for those who sell over 20k tickets per city.
K2, our second tier, is for incredibly successful touring acts, that sell over 10k tickets per city. That puts K2 artists in the top 5% of all live musicians in terms of audience size per event.
Running a successful K2 tour requires a steady hand, and Promogogo provides you with the perfect tools for the job. Simple yet sophisticated campaigns run based on actual ticket sales information. It makes the budget run smoother, which makes the whole operation run smoother.
Promogogo shows you how many tickets have been sold per event. It's likely the sold out shows are the hometown and the biggest cities. It helps to know for sure though.
The profit of the tour comes in the last 30% of the sold tickets. By knowing what events need the most push, the marketing efforts can be focused in the right places.
This is easy to do with Promogogo. Create a Poster for the cities that need the most push, and promote within that region – take it a step further by targeting a specific group of audience.